Client: Pharmaceutical company in Nürnberg, Germany
Objective: Support strategic marketing organization with project leadership and analytical tasks (3 months)
- Developed evaluation and decision model for health political issues involving game theoretical analysis of health insurance rebate models.
- Analyzed visit and sales data and refined Sales Force targeting.
- Helped set up Closed Loop Promotion pilot project for sales force including vendor evaluation for hardware and software platforms.
Key success factors: Methodical approach to analysis, and thorough verification of all input data.