Strategic marketing for a Pharmaceutical company

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Client: Pharmaceutical company in N├╝rnberg, Germany

Objective: Support strategic marketing organization with project leadership and analytical tasks (3 months)

  • Developed evaluation and decision model for health political issues involving game theoretical analysis of health insurance rebate models.
  • Analyzed visit and sales data and refined Sales Force targeting.
  • Helped set up Closed Loop Promotion pilot project for sales force including vendor evaluation for hardware and software platforms.

Key success factors: Methodical approach to analysis, and thorough verification of all input data.