Client: Worldwide leading generics company
Objective: Integrate the product portfolio and back office organizations of the two companies
We accompanied the post merger integration (PMI) of an acquired company. The main focus was on identifying and achieving cost and market synergy effects. We analyzed the revenue potential and product launch planning in white spot countries where the newly acquired product portfolio had the potential to complement the existing product portfolio. A market launch plan was developed on the basis of this analysis. To reduce costs, redundancies in the back-office and sales parts of the organization were identified and recommendations for integration provided.
Key success factors: Detailed, country-by-country analysis of product portfolios and sales structures