Business development for healthcare technology provider

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Client: Technology development company in the healthcare industry
Objective: Identify further business areas and opportunities for existing technology base (18 months, part time)

The client was looking to expand his strategic focus into new business areas. We analyzed the current technology base to identify key technologies, and compared these to the current state of technology in various healthcare industry segments. After identifying several possible segments for entry, we evaluated the currently used technologies and solutions to find possibilities for integration of the clients technologies. One concept that was developed, a method of monitoring of movement of mentally handicapped patients, won the European Satellite Navigation Competition special topics prize from T-Systems.

Key success factors: Obtaining a solid understanding of the new potential market segments and evaluating the value added by the clients technology base and its integration potential.